Web Design
I’ve also presented to industry and client executives on how workflows, teams, contracts, and documentation needed to adapt as the web evolves.
BMW X2
SCOPESUMMARY
BMW wanted to make a splash launching the X2. The challenge was doing so with very few assets – in this case, one single 360º photo series of the car.
Working closely with the front-end team to break free of the existing template, utilizing AfterEffects for some stop-motion style tricks, and contributing some CSS animation of my own, we launched a unique page on short notice.
FAKE IT TO MAKE IT
We had no video, but with high-resolution still images on my side, I mocked up how a sequence of vignettes could create an immersive experience that looks like video.
▲ I created this logo animation using CSS + SVG, so that it could be re-used in multiple contexts while remaining a simple, lightweight, cut-and-paste implementation.
Norwegian Cruises
SCOPESUMMARY
For this massive redesign over a multi-year partnership, we created a new digital brand system, a library of modular UI components, and adaptive templates for hundreds of unique detail pages.
Apple Careers
SCOPESUMMARY
Apple needed a destination to attract talent. Their name is known worldwide, but very little about what it’s like to work at Apple is public.
Applying content strategy and editorial-style design, we let “life at apple” speak for itself. An immersive documentary style gives people a rare behind-the-scenes view of Apple, as told by the employees themselves.
BNY Mellon
Digital Assets
SCOPESUMMARY
BNY Mellon needed a dedicated Digital Assets hub, to better educate the public about this emerging technology.
We provided a branded visual language for the content, including a minisite, and title cards for their educational video content.
Wove
SCOPESUMMARY
BNY Mellon was building and launching a first-of-its-kind multi-custodial advisory platform, integrating formerly separate technology stacks into a central platform. It needed a name, a visual identity, and brand as strong as its aspirations to redefine the space.